Results
We successfully launched the first mobile app for the Indianapolis Motor Speedway in May – before the legardary Indy 500. Available for both Android and iOS. The app was met with great fan fair, embraced by fans globally, and it drove engagement like never before.
For IMS, the app was a vital connection to their fans, with real-time updates and content management. IMS could control the imagery, the written content, and the advertising banners.