Solution
Among other product features, the Hair Dry Spray was engineered to reduce the blow-dry time up to 50% – saving stylists time and money.
Leading with this proposition, we armed Kenra representatives with a mobile/tablet friendly presentation and free samples to share with stylists. In exchange, we asked stylists to share their experience with the product on social media.
The website was an elegant Kenra branded experience with product information, a simple survey, and social media feeds (from Twitter and Facebook).