Solution
The Genesys University brand, as I designed it, was intended to support the Genesys brand, first and foremost. However, with vastly different audiences, with different mindsets, the GU brand needed to be differentiated. So, using the same colors, typography, and iconography, I created a distinct and supportive brand.
The challenge we faced after identifying the voice of GU brand, was how to implement on a global scale. It was imperative that employees around the world could support the GU branding as they needed – when they needed. With consistency, there’s (brand) confidence. So, I developed the GU Branding guideline website. A one-stop reference tool for the brand – a complete design system for all training development, and marketing needs.
Another big initiative was the “Fundamental” level training. Strategically, the training was free. The intention was that the free training would convert to more paid training. I designed a custome GU branded WordPress template for all fundamental level training. The training template allowed GU to develop engaging courses with relatively low development costs.