Solution
In 2013 Marcus and Sandy Strawhorn came to me wanting to collaborate on developing the Flight1 brand. As a new nonprofit though, their resources were limited. To me their mission was so compelling that I had to help. Through our collaboration, I developed the Flight1 brand to be inspiring and simple – simple enough that their volunteers could take it to new heights.
The branding was designed to be a modular system, making repurposing elements easy and consistent. I designed the website, an email newsletter, posters, and a “donor ask” pamphlet with interchangeable inserts. Many elements of those projects became the arsenal from which the organization could build new marketing materials as necessary.